How to Save Time and Money Testing Your Facebook Ads
Have you ever been flustered with failed ads? You spent SO MUCH TIME creating the perfect ad, landing page, and opt-in, etc and then when you finally turn your Facebook ad loose, you find one of two things:
- You spent entirely way too much money on the ads and got hardly any leads or
- You wasted so much time and effort and your ads didn’t perform at all.
I’m going to take a few minutes and save you A LOT of time and money when it comes to your Facebook ads.
Here’s tip number one: Test different ads first.
Don’t go full blown ad spend on ads that you haven’t tested. If you’re selling a service or info product, you need to test your customer avatar.
What’s an avatar? An avatar also might be known as a persona and is a made up person of who your target demographic is. It is not only the target age, gender, and location of who you are trying to sell to. , it’s also what this person is buying, who they are into, where they are shopping, what their belief system is, what their typical day looks like, what clothes they wear, what their pain points are, what keeps them up at night, what their income is, etc. You really need to know who your customer is and this exercise of building your customer avatar is one I recommend doing before making ads. Facebook’s Audience Insights is super helpful for this, however, that is a topic for another day.
So back to testing! You don’t have to build out your full funnel in order to do this. What happens to some people is they build out their opt-ins, landing pages, and spend so much time, when they really just need to test their ad sets and ads first.
What I recommend is to build a couple of different of ad sets for geared toward 3-4 different avatars.
Take a couple of hours, on say a Monday, and do some research on 3-4 different people that who would buy your service.
For example, in my business, I might target someone who likes another Facebook expert, someone working on facebook ads, and someone who has an e-commerce store.
I would build out these different ad sets because each one might be different from the other.
In the different ad sets, the ads would have different variations in the ad of copy or ad text and maybe perhaps different images.
I would test these ad sets and ads out to see which one performs the best in the testing phase before I go full blown out because I can see which one gets the desired results and start from there. Dedicate your budget to the best performing ad set and ads.
Tip number two: Really think about who your customers are:
- What are their ages
- What is their gender?
- Where are they located?
- Where do they shop?
- What other leaders do they follow?
- What products do they purchase?
Really think about their “pain point” and base your ad copy around that. What I mean by pain point is what is keeping them up late at night? What is it that they really want or need?
A store owner is going to have different needs than a life coach or an ad manager trying to build an ad agency, right?
Do your research, build out the avatar, and create copy and create images around those.
Do yourself a favor and dedicate about $10 per day on each ad set and test them for at least 4 days to really give it some time to get some data. Because you know I’m a data girl and I don’t make my decisions without some data to back them up.
Tip number three: It’s all about the data!
What data do you need to look for? See which ad set has the highest click-through-rate. Which one has the lowest cost per click? Is there a particular ad or ad set that is generating a lot of interest and leads?
That’s the ad or ad set you want to use! You can turn the rest of them off, and you can now build your campaign around the highest performing one knowing that one should work well, based on the data.
If you have problems later on, maybe it worked well in the testing phase but now it’s not performing well, then you know the problem is probably somewhere in your funnel, like your landing page, for example.
So what are the key take-aways I want you to leave with?
Know who you’re talking to! Do your research on your target customer.
What ads do they respond to? Test your ads!
Do you have a success story with testing your Facebook ads? Share your success stories below!!
If you want hands-on weekly training with your Facebook ads through LIVE weekly tutorials and office hours with Toccara, check out FB Ad School, a premium Facebook experience and implementation work group for DIY Facebook marketers.
If you want to see more FREE Facebook ad tutorial videos, check out my Tutorials Page for tons of value nuggets.
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Questions about ad testing? Drop them in the comments below and I’ll be happy to answer!