Black Friday - Cyber Monday Ad Strategy

Want to know what goes through my mind while I’m running my clients’ ad campaigns? During the 2017 Black Friday/Cyber Monday weekend, I made a 5 day commitment to update you each day on the results of one of my client’s video ad campaigns, and I give you the good, the bad, and the ugly as you watch me decipher the data!

I walk you through our Black Friday sales funnel strategy and how I analyze the data. Watch as I update you each day about the results: what converted, what didn’t work, and what changes I made to get the desired results.

Our three-stage funnel includes:

  • Flash Video as a top-of-funnel strategy
  • Retargeting video views with image ads
  • Retargeting website visitors with a testimonial video

I’m completely raw and honest in my daily Cyber Monday video updates as I review the results for the campaign and try to figure out the changes that need to be made.

Have you had success with holiday Facebook ads? Share your success stories below!

If you want hands-on weekly training with your Facebook ads through LIVE weekly tutorials and office hours with Toccara, check out FB Ad School, a premium Facebook experience and implementation work group for DIY Facebook marketers.

If you want to see more FREE Facebook ad tutorial videos, check out my Tutorials Page for tons of value nuggets.

You can also follow me on Facebook or Instagram to get new tutorial videos every week.

Questions about ad campaigns? Drop them in the comments below and I’ll be happy to answer!